Complete Digital Marketing

23 Modules

Live Projects

Certifications

Digital marketing course and certification

If you are new and want to learn “what digital marketing is all about” and want to enhance your online knowledge then you have chosen the right path to brush up your skills. The digital marketing domain explores wide aspects of the digital marketing environment. Topics such as search engine optimization, digital marketing analytics, 3d printing, and social media marketing will give you an in-depth understanding of digital marketing world which module wise we prepare for you.

These concepts are effective and helpful enough for you to digitally create, promote and distribute services using apt concepts, stories, and tools of digital marketing. At king badge, our complete Digital marketing course in Delhi will enhance your knowledge on techno-social platforms and educate you about the social media, SEO, google analytics and copywriting and so on.

Under our experts’ guidance, in no time you will gain a new perspective to speed up the business. Digital market today has become one of the fastest growing ways to reach any people and place instantly and easily. Our young, enthusiastic, and talented team of people will guide and help you understand the importance of today’s technology-driven era with digital marketing. Our Digital marketing course is intended to develop the digital marketing skills in you that will help you build digital marketing technique and help any online market and advertisement accelerate its performance alongside.

Why King Classes

Unmatched Quality

Learn From

Working Professionals

100%

Practical Classes

100%

Job Placement

Weekly Doubt

Clearing Sessions

Corporate

Guest Trainer

Free

Internship

Live

Projects

Interview

Preparation

This Course Included Below Modules
(23 Modules)

01) Introduction to Digital Marketing

  • What is Digital Marketing ?
  • Need of Digital Marketing
  • Scope of Digital Marketing
  • Trends of Digital Marketing
  • Popular Search Engines
  • Significance of Digital Marketing
  • Preface to online marketing
  • How online Marketing Works?
  • Know the Internet
  • What is internet & its purpose?
  • Who is the owner of internet?
  • How digital marketing works ?
  • Protocols( HTTP/HTTPS/FTP/SMTP)
  • IP address / DNS Concept
  • Internet Technologies
  • Websites / Web portals
  • PPC Cycle ( Pay per click )
  • Project Case Studies

02) Overview of Website

  • Components of a website
  • What is a domain?
  • Purpose of Domain Names and extensions
  • What is Hosting ?
  • What are Protocols?
  • Structure of a website
  • Different Types of Websites
  • Dynamic Vs Static Website
  • What are Responsive Websites?
  • Difference between a website and a Blog
  • What are Word press Websites?
  • Start your own website
  • What are web platforms?
  • What is HTML?
  • Structure of HTML
  • Need of a website
  • Website Navigation
  • Website Designing Strategy
  • Website Layout customization
  • Live Projects
  • Case studies

03) Logo designing

04) Landing Page Design

  • Creating Web page
  • Tables and importing content

05) Blogging

  • What is blogging?
  • Importance of blogging
  • How to plan your first blog?
  • How to select your niche ?
  • Free platforms for blogging ?
  • Difference between blog and website
  • What is CMS?
  • What is WordPress?
  • How to Earn from blogging ?
  • Create your first professional website
  • Customization of word press & blogger themes
  • Tools and Plugins for Word Press
  • Introduction to Woocommerce
  • Integration of Word Press with Blog
  • How to monetize your blog ?
  • Over view of AdSense
  • How to become a successful Blogger?
  • Lead Generation via Blogging
  • How to make your Blog viral?
  • Plans and Strategies for Blogging
  • Integration of your Website with Google Tools
  • Tips for Effective Blogging
  • Project Case studies

06) Content Management

  • What is content?
  • Why content is important ?
  • Understanding content & audience
  • Different Types of content
  • Ingredients for online content
  • Analyzing query and keyword for content
  • The proper content flow
  • Various content generation methods
  • Optimization of online content
  • Content distribution
  • Tips for optimizing article
  • Tips for newsletter writing
  • Tips for corporate collateral
  • Content for corporate communication
  • What is content Management ?
  • Objectives of content marketing
  • Strategies for content marketing
  • How to acquire high quality leads via content ?
  • Content for various networks
  • Tips for content creation
  • Success formula for content management
  • Case studies

07) Search Engine Optimization

  • What is SEO?
  • Why Website should be optimized?
  • The role of SEO
  • How Search Engine Works?
  • What is page range?
  • Alexa /PA/DA
  • How to get Best ROI?
  • Significance of SEO
  • Keywords Vs query
  • Google trends and insights
  • Google trends and insights
  • Whats is inbound and outbound marketing?
  • Case study of white , Black and Grey hat SEO
On Page Search Engine Optimization
  • HTML Overview
  • What are keywords ?
  • Types of keywords
  • Key Word Research
  • Keyword density and proximity
  • Website audit
  • Meta tag optimization
  • Body optimization
  • URL Optimization
  • Canonical implementation
  • Image optimization
  • Content optimization
  • Unquie and duplicate content
  • Sitemap generation
  • Competitor research
  • Case study
Off Page Search Engine Optimization
  • What are backlinks?
  • Types of backlinks ?
  • Understanding backlink techniques
  • Submission to search engines
  • Directory submission
  • Articles submission
  • PR Submission
  • Forum Submission
  • PPT/PDF Submission
  • Classified Submission
  • Quora and yahoo Answers
  • Social bookmarking
  • Blog Commenting
  • RSS Submission
  • Important Plugins
  • Case Studies
Premium Search engine optimization tools
  • Keywords planner tool
  • Competitor analysis tool
  • Content writing tool
  • Website audit tool
  • Ranking tool
  • Google search console
  • Google analytics
  • Web browser tools
Google Updates
  • What are Google update?
  • Types of Google updates
  • Why Google updates are important ?
  • What is Google penalization?
  • How to Recover from Penalization?
Search engine optimization Reports
  • Keyword Ranking Report
  • Off Page Activity Report
  • Audit Report for new project

08) Local Business Advertising

  • Local Business Optimization
  • Google My Business
  • Google Maps and Bing Maps
  • What are various Geo Location Targeting Option
  • How to Target Audiences?
  • Significance of Geo Targeting
  • Optimizing website for Local Business
  • Generating high ROI via Geo Targeting
  • Where & how to Target your Audiences?
  • How to Optimize Local Business ?
  • Review & Rating in Local Business ?
  • Etiquette's for Local Business
  • Paid Campaign Geo based
  • What are Advantages for Online Marketing?
  • How to Acquire high Quality ROI?
  • Power & Scope of Classified & Business Listing
  • Measuring Success Rate
  • Reports Study for Local Business
  • Local Business Apps
  • Case Study

09) Google Web Analytic

  • What is google analytic ?
  • How to Create an account ?
  • Account Optimization
  • Goal Optimization
  • Funnel Optimization
  • View Creation
  • Segment Creation
  • Explore The Filters
  • Advance URL Tracking
  • Analytics for E-commerce
  • In - depth knowledge of
    1. Acquisition
      Behavior
      Conversion
  • Geo location optimization
  • Web analysis
  • How to track URLS ?
  • Analytics for emails
  • Google ads and analytics integration
  • Advanced level optimization
  • Google tag manager
  • Alternative to Google analytics
  • Project case studies

10) Video Optimization/ Marketing

  • What are Video ?
  • Impact of Video
  • What is Video Marketing ?
  • Benefits of Video Marketing
  • Strategies for Video Marketing
  • Best Video Sharing Platforms
  • Video Marketing through YouTube
  • Video Monetization
  • Channel Creation
  • Channel Optimization
  • Creation of Channel Art
  • Video Optimization
  • Uploading and Managing Video
  • SEO for Videos
  • Video Sharing Techniques
  • Brand Building Through Video
  • Lead Generation
  • Integration with Different Tools
  • Video Marketing Campaign
  • How to Increase Subscribers?
  • How to Make Video Viral?
  • Tips and Tricks
  • Case Study
  • Reporting

11) Social Media Optimization

  • What is Social Media Optimization?
  • What is Viral Marketing?
  • Scope of Social Media Optimization
  • Terminology of Social Media
  • Best Practices
  • Social Media Tools
  • Strategy Creation or Business
  • Facebook Optimization
    1. Profile creation
      Page & Group Creation
      Lead Generation
      Event Branding
  • LinkedIn Optimization
    1. Personal and Business Profile
      Page & Group Creation
      Lead Generation
      Rank keyword instantly via LinkedIn
  • Twitter optimization
    1. Profile Creation
      Re-Twitting
      Hash Tags
      Brand Promotion
      Integration with other Tools
  • Pinterest & Instagram Optimization
    1. Profile Creation
      The Potential of Images
      Tools & Plugins
  • Case Studies

12) Social Media Marketing

  • Why Social Media Marketing ?
  • Difference between SEM and SMM
  • Choosing best Social Media Platform for Marketing
  • Creating Social Media Marketing Strategy
  • SMM using Facebook
  • SMM using Instagram
  • SMM using Twitter
  • SMM using LinkedIn
  • Competitor Research
  • Different types of Ads
  • Re-Marketing in Social Media
  • Optimizing Ad Copy
  • Insight Study
  • Database Management
  • Product Promotion Activities
  • Paid marketing via different Social Media Channels
  • Tools to measure ROI
  • Creating Multi-Channel Social Media Strategy
  • Reporting and Analysis
  • Project case study

13) Online Reputation Management

  • What is online reputation management?
  • Impact of online reputation on sales
  • Why online reputation management?
  • Fundamentals of online reputation management?
  • Difference between ORM & SMO
  • Impact of negative online reputation
  • Tools for online reputation management
  • How to find negative comments ?
  • How to get ORM alerts on regular basis ?
  • How to deal with negative online reputation?
  • Best Strategies for online reputation management?
  • Preventive measures in ORM
  • How to be a brand on internet
  • User behavior study
  • Techniques for building brand reputation
  • Project case study

14) E-Mail Marketing

  • What is an Email?
  • What is Email Marketing ?
  • Email Marketing Basics
  • Effective Campaigns
  • Effectiveness of Campaigns
  • Types of Emails
  • Art of Corporate Communication
    1. Email Write -Ups
      Overview of Thunderbird & Outlook
  • Designing of HTML layouts
  • Advance Techniques of Optimizing the Campaigns
  • How to Send Mass Email?
  • Technologies behind E-Mail Marketing
  • Rules and Regulation Governing Email Marketing
  • Track Email open Rate
  • Lead Generation via Emails
  • Data Mining
  • Advance Search Techniques /Search Smartly
    1. Operators
      Query Modifiers
  • Analyzing Email Reports
  • Email as a Tool for Marketing
  • Acquiring ROI via Email Marketing
  • Study of User Behavior

15) Mobile Marketing

  • Fundamental of Mobile Marketing
  • Need of Mobile Marketing
  • History of Mobile Marketing
  • Featured phone v/s Smart phone
  • Mobile Marketing on various OS
  • Different Types of Mobile Marketing
  • Importance of Mobile Friendly Website
  • Tools to Create Mobile Apps
  • Top 5 Apps for Digital Marketing
  • App Store/ Play Store Optimization
  • Data Mining on Mobile Marketing
  • Generation ROI
  • Study User Behavior
  • Promotion of Mobile Apps
  • Monetize your Apps
  • Analysis in Mobile Marketing
  • Latest Trends in Mobile Marketing
  • Report Study and Analysis
  • Acts and Authorities for Mobile Marketing
  • Case Study on Mobile Marketing

16) Lead Generation

  • What are Leads?
  • Why are Leads Important?
  • Understanding Audience and Buyer
  • Difference between Domestic and International Audience
  • Planning Strategies for Lead Generation
  • Different Method to Generate Leads
  • Lead Generation with Organic Manner
  • Leads with Online Communication
  • Leads with Offline Communication
  • Leads Generation with Paid Tools
  • Leads and Landing Page
  • Landing Page Optimization
  • Do’s and don ’ts for Landing Pages
  • Role of Testing in Lead Generation
  • Types of Testing
  • Conversion Funnel
  • Reporting and Analysis
  • Road map from Leads to Sales
  • Project Case Study

17) PPC(Pay Per Click)

  • Need of paid Advertisement
  • Understanding Advertising Goals
  • What is Binding Strategy ?
  • What is Pay Per Click ?
  • What is Google Ads?
  • Google Ads vs PPC
  • Overview of Microsoft AdCenter
  • Account Creation
  • Account Structure
  • Keyword Research Tools
  • Keyword Planning Strategies
  • What are Campaigns?
  • Types of Campaign
    1. Search advertising
      Display advertising
      Video advertising
      Mobile advertising
      Shopping Advertising -PLA
  • Campaign Designing & Optimization
  • Geo Targeting
  • Ad-Group Designing & Optimization
  • Post Campaign optimization
  • What is quality score ?
  • Why quality score is important ?
  • Factors for quality score
  • Landing Page Creation
  • Landing Page Optimization
  • CTR & its importance
  • Concept of Re- Marketing
  • Conversion Tracking
  • Conversion Optimization
  • Report and Analysis
  • Dynamic keyword insertion
  • Competitor study
  • Integration of tools
  • Tools for SEM
  • Best practices to get ROI
  • Case studies
  • Google Ads examination
  • Project case study

18) Display Advertising & Re-marketing

  • What is Display Marketing ?
  • Why Display Advertising is Important ?
  • Difference between Search Network and Display Network
  • Display Advertising using Banner Ads /Rich Media
  • Display Advertising using Contextual targeting
  • Display Ad Creation
  • Display Advertising Using
  • Types of Display Campaigns
  • CPM vs CPC
  • Planning and Execution of Display Ads
  • What is Re-Marketing ?
  • Re-Marketing in Display Advertising
  • Integrating Re-Marketing in Google Ads
  • Integrating Re-Marketing with Analytics
  • Re-Marketing List Creation
  • Tracking of Display Ads
  • ROI with display ads
  • Best Alternative to Adwords
  • Reporting of Display Ads
  • Project Case Study

19) E-Commerce Marketing

Overview
  • What is E-Commerce?
  • How E - Commerce is taking over the Traditional Business?
  • Pre - Requisite for E- Commerce
    1. Understanding of Products /Services
      Understanding of Audience
      B2B and B2 Industry
      Use of Available Tools
  • Structure of E- commerce Marketing
  • Algorithm of E- commerce Marketing
  • How to Design an E-commerce Website?
  • SEO Techniques on E-commerce Website
  • How do E-commerce Companies Make ROI?
  • Case study
Paid Ads
  • Google Ads
  • Facebook Ads
  • Twitter Ads
  • LinkedIn Ads
  • Instagram Ads
Organic promotion & listing
  • SEO of E- Commerce Website
  • Business Listing
  • Free ad Posting

20) Google AdSense

  • What is AdSense?
  • How AdSense Works?
  • Difference between AdSense and Google Ads?
  • Difference between AdSense and Affiliate?
  • How to create Google Adsense Account ?
  • Pre- Requisite for Adsense
  • What is an Ad Unit ?
  • Different types of Adsense
  • What is an Ad Unit?
  • Adsense for Mobile Users
  • Creating first Ad Unit
  • Adsense Approval Tricks
  • Adsense Account Optimization
  • Adsense with YouTube
  • Integrating Adsense with Bloggers
  • Integrating Adsense with WordPress
  • Plugins for Adsense Integration
  • Exploring Adsense Interface
  • Adsense Reports Study
  • How to Increase high Revenue via AdSense
  • Best Alternatives for AdSense
  • Do’s and Don’ts
  • Project Case Study

21) Affiliate Marketing

  • What is Affiliate Marketing
  • Need of Affiliate Marketing
  • Earn online via Affiliate Marketing
  • Platforms for Affiliate Marketing
  • Best Affiliate Marketing Strategies
  • What to sell as an Affiliate Marketer?
  • Affiliate marketing as Career
  • Pre Requisite to be an Affiliate
  • Affiliate Account Creation
  • Affiliation with Amazon
  • Affiliation with Flipkart
  • Challenges of Affiliate Account
  • Top Agencies for Affiliate
  • Affiliate Marketing with Commission Junction
  • Affiliate Marketing with Vcommission
  • Tips to boost Affiliate Earning
  • Case Studies

22) How to earn from internet

  • What is Freelancing?
  • What are the famous platform for freelancers?
  • How to Create a strong profile ?
  • Making a website for freelancing project
  • Do’s and don’ts of freelancing
  • How to Earn from facebook ?
  • How to Earn from Blog ?
  • How to Earn from YouTube?
  • How to earn fiver?
  • Bidding for Freelance Projects
    1. Freelancer
      Elance (Upwork)
      Guru
  • What all you need to be a Freelancer ?
  • Earn being a Digital Marketing Consulant
  • Earn from Installing Apps
  • Earn from Social Channels as a Freelancer
  • Tips to be a Successful Freelancer
  • Case studies

23) Interview Session / Resume Building

  • Preparation Guideline
    1. Practice Tracks
      Resume Building
      Application Procedure
      Mock interviews
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