PPC Advertising

We provide advanced PPC course

Pay per click marketing is one of the most-talked-about tools that helps drive targeted traffic to your website. Every owner want to use PPC to market their business but unsure where to start from. At king classes, you will be taught the basic of PPC and how it actually works to boost the business. We provide a different set of guided courses that define what PPC is and establish a foundation and understanding of how PPC advertising works. (PPC) pay per click course is a comprehensive course and is designed with intent to transform you into a highly effective industry-ready paid marketing professional. Pay per click advertising is considered to be the standout amongst the best advertising methodologies that are accessible for online retailers.

Surely, a well-run campaign helps you build great traffic that optimizes conversion and get you a good return on your investment. It doesn’t matter whether you know little, more than little or just heard a bit about PPC. If you are curious to learn and know what impact it could create in the market then you have come to the right place. from our structured and clear learning path, you will become the master of display advertising, web analytics and pay per click taught by our industry experts that will help fast-track your career, followed by which you will acquire extensive knowledge to manage paid marketing initiatives effectively.

This Course Included Below Modules
( 8 Modules )

01) Introduction to PPC

  • What is Pay Per Click Marketing (PPC)
  • Why there is need to do PPC
  • How PPC grow your business
  • Google Ad sense and Ads
  • PPC Skill to earn millions
  • Other Pay-Per-Click Providers
  • List of Major Pay Per Click Search Engines
  • Google Ads
  • Yahoo Search Marketing(Overture)
  • Set-up PPC Campaign
  • Google Ads Account Structure
  • PPC Campaign Navigation

02) Landing Page for PPC

  • What is Landing Page?
  • What Content Should be on Landing Page
  • Ads Versus Landing Page
  • Important of Landing Page
  • Optimize Your landing pages
  • How to Increase conversion rates
  • What is "Click-through-Rates" (CTRs)
  • Use 'Calls to Action'
  • Cost/Conversion

03) PPC Campaign Creation

  • Set-up PPC Campaign
  • Google Ads Account Structure
  • PPC campaign Navigation
  • Use Multiple Account
  • Use My Client Center (MCC)
  • What is "Click-through-Rates" (CTRs)
  • What is Impression?
  • What is Conversion?
  • What is "Cost/Conversion"?
  • How to increase CTR & Conversion
  • What is Tracking Code?

04) Create Ads Group and Ads

  • Types of Ads
  • Create Impressive and Effective Ads and Ad groups
  • Unique Title and character limits
  • Measurement of Title, Description URL
  • Ad that produce better ROI
  • Various examples of Successfully Effective ads
  • Creation of Landing pages and Destination URL’s

05) Keyword Research

  • Keywords Research Tools
  • What is Keyword Research?
  • Difference between SEO & PPC keywords
  • Research PPC Keywords
  • Importance of target keywords
  • Select Targeted/related Keywords
  • Analyze Competitors keywords
  • Find Keywords popularity & Search Volume
  • Categorize Keywords in Ad groups
  • PPC Keywords tools and resources

06) Bids Management

  • What is bidding?
  • What is Quality Score?
  • How Quality Score Effect on Bids?
  • How to Increase Position on Search?
  • Bid for Ad position
  • Define Bid for Each Keywords and Bid Management
  • User Define bids and Google Automatic Bids
  • Importance of bidding techniques
  • Competitor's Analysis for bidding

07) PPC Reporting

  • Excel Report
  • Advance Reporting Setting
  • Campaign Performance Reports
  • Keywords Performance Reports
  • Ad Group Performance Reports
  • Ads Performance Reports

08) PPC Campaigns Tools

  • Google Ads Tool
  • Keywords Spy
  • Google Ads Editor
  • Google Ads Express
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